一个的定义‘brand’公司名称和/或徽标是 so recognizable that people associate it with a specific feeling and experience which can be both good or bad. Most 牌s have a confluence of the their name with a logo, and colors that all become familiar. Most of the biggest 牌s in the world create expectations for customers, employees, and investors for service, quality, taste, and experience.
品牌资产是顾客认识到品牌徽标或公司名称所获得的内在价值，而不是销售类似服务或产品的竞争者。品牌资产是知识产权的资产，因为作为企业一部分的特定货币价值很难衡量品牌的特定价值。一个品牌’由于公司的知名度和销量（基于知名度），其股权价值会大大增加公司的总估值。
最强的品牌是代替常用名词或动词使用的品牌。在1980年’如果您没有制作副本，则将其复印。在南方，你不’喝可乐就喝可乐。你不’不要去在线搜索，而是去Google找东西。这些是最高的品牌认知度，因为它已经建立了客户并利用带有残留识别度的广告来为企业及其股票增加巨大优势。
Other name 牌s can make you think of a smell and an atmosphere like Starbucks. Others can make you think of low prices like Wal*Mart or great service like Zappos. McDonald’可能会让您联想到熟悉且一致的体验，并在看到任何地方时都能品尝到。苹果可以使您想到质量和用户体验。
In investing a stock with a name 牌 has a built in edge from a fundamental perspective for repeatable sales and being able in many cases to have higher margins based on demand for their 牌. The stock also gets free advertising as investors at all levels know about the company and their business operations through personal experience many times.
When choosing a stock for investment or for your watch list to trade, 牌 power can be one key parameter to look at. When you look at 沃伦·巴菲特’s portfolio 看来他对自己的长期投资考虑得很多。
